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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

April 26, 2017 By Admin

I think it’s safe to say that we’re all frustrated by the lack of data that search engines are willing to share about the behavior of users on their platforms. As Marketers, what we really want to know is how they process the billions of queries that run across their servers every month. Also we want to know more detailed information than just how many videos were uploaded to Youtube, or how many people searched for travel information on Google this month. Google will sometimes give a nugget or two of this kind of information, but it’s mostly worthless.

If you’re in this boat and looking for this kind of information, then you should read what Rand Fishkin has to say on moz.com about 23 remarkable statistics of search behaviour. Russ Jones, Rand Fishkin and Randy Antin have been working together for half a year answering questions to get the numbers, and running T-Distributions on large data-sets to get accurate clickstream data.

Clickstream data is powerful and, for scale, Jumpshot is a great tool that can deliver said data. Although their mobile data is limited to Android, it has some absolutely amazing insights. Specific information about search behavior will help you know where to put your marketing efforts. Until now, this data has been obscure and virtually impossible to estimate. But, thanks to clickstream we can get around Google’s secrecy and see the data for ourselves.

There’s some amazing information in the article linked to below so do please read it fellow Marketers when you get time.

Key Takeaways:

  • Google doesn’t divulge specific, constant information about how they’re doing what they’re doing. They only release data when it highlights an interesting point.
  • Clickstream companies are companies that essentially track all of your data as you browse the internet. They take the data and compile it into reports for marketing companies to analyze.
  • Google doesn’t really let any other competing video sharing sights appear in their search results, but, according to the article below, pays off politicians and representatives to ignore this.

Key Quote:

“Clickstream data is awesomely powerful, but when it comes to estimating searcher behavior, we need scale. Thankfully, Jumpshot can deliver here, too.”

Read the full article:

https://moz.com/blog/state-of-searcher-behavior-revealed

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Smoking Chili Media
Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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