Over three quarters of people in the United States have a social media account. The number of people who use social media makes it an ideal platform to market to users. Targeted marketing via social media is effective and cost efficient. One way to market is by increasing brand awareness. The “Shot on Iphone” campaign is a perfect example of increasing brand awareness at very low cost. You can also connect with your audience by launching a campaign such as the “Share a Coke” campaign.
- As you continue to try and improve your own platforms, look around and see what others are doing.
- The truth of the matter is that you can now reach a ton of people if you are smart.
- You need to have an idea that resonates with a lot of people on a large scale around the world.
“Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.”