Social media advertising is big for businesses, generating significant leads and sales. While search engines have routinely garnered a big portion of marketing and advertising dollars, it pays to consider other venues. Social media sites, like Facebook are sometimes under-utilized, yet a great marketing way to go.
Generating ads by using peak-performing posts is a stellar concept. It is important, though to get it right. Facebook rewards what it considers to be engaging material and bans, or makes less-engaging material have to work much harder.
Facebook analytics can help business people see what posts got the most shares and traffic. It’s these posts that can prove the gold mine for advertising concepts. And while the goal is to get leads and sales, not make people feel warm and snugly, it is those warm and snugly feelings that encourage potential buyers to click and engage.
- The Social Media Marketing podcast helps busy marketers and business owners discover what works with social media marketing.
- Businesses can use social ads to target people based on demographics, interests, or behaviors.
- Facebook rewards companies that promote interesting content and charge only pennies per click.
“The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.”
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