You’ve probably heard the saying, “It’s not what you know, but who you know.” No one knows this better than Mark Schaefer, a prolific online marketing blogger, author, and speaker. He has generously shared his knowledge and experience in social media on the on-demand talk radio show from Social Media Examiner.
In the following article, Mark discusses the term “thought leader.” He talks about what a thought leader is and the four things you need to know to become known.
So, what is a thought leader? A thought leader is someone who is known as an expert in their field and is highly sought after. To be considered one you need to find your interests, your space, content and audience.
He argues that the most important aspect of success isn’t what you know, but on how well known you are. To be successful, you need to be popular, and social media is a powerful tool for you to achieve this goal.
- The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.
- It’s designed to help busy marketers and business owners discover what works with social media marketing.
- The latest episode includes an interview with Mark Schaefer, a prolific blogger, author, and speaker.
“The only thing that matters in terms of your online presence is to be known. Being known isn’t about being famous, but having an appropriate digital presence to help you achieve your goals.”