• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Smoking Chili Media

Digital Marketing Agency in London

  • About Us
    • Testimonials
  • Services
    • Social Media
    • SEO
      • Ecommerce SEO
    • Email Marketing
    • Facebook PPC Management
    • Website Design
    • Graphic Design
    • Copywriting
    • Video Production
  • Work
    • Portfolio
    • Case Studies
  • BLOG
  • Contact
  • T: 020 3289 5595
  • FREE SEO Analysis
    • Google Review Link Generator

What Are Pay Per Click Ads?

March 17, 2021 By Mac

Pay Per Click or PPC as it is more commonly known is an online advertising model in which advertisers pay for each time a user clicks on one of their online ads. Essentially, it is a way of buying visits to your site, rather than attempting to drive them to your site organically (non-paid).

There are various, different types of Pay Per Click advertising models with the most common type being the paid search ad as an example Google Adwords. These are ads that appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they are looking for something to buy. This could be anything from a search on a mobile for a place to eat, to a local service, to a gift for someone or a higher end item like a car. All of these types of searches will trigger a pay-per-click ad.

With pay-per-click advertising, the business running the ad is only charged when the user actually does click on the ad, hence the term ‘pay per click’ or ‘PPC’. You set up your campaigns by writing ad copy and selecting relevant keywords and choosing a suitable landing page on your site

Various other forms of Pay Per Click advertising can include display advertising and remarketing.

There are 8 different types of pay per click ads

  • Search ads
  • Display ads
  • Social ads
  • Remarketing ads
  • Google shopping
  • Local service ads
  • Gmail sponsored promotions
  • Instream ads – Youtube

So How Does Pay-Per-Click Advertising Work?

In order, for the pay per click ads to appear alongside the search results as example on Google, advertisers cannot just simply pay more than their competitors to ensure that their ads appear more prominently and frequently than their competitor’s ads. Instead, ads are subject to what is known as an Ad Auction. This is an entirely automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their SERPs (Search Engine Results Pages).

How Keywords Work in Pay-Per-Click Advertising

As the name implies, the Ad Auction is used to select the ads that will appear on your pages and determine how much you will earn from those ads. In a traditional auction, interested bidders will state the maximum price they are willing to pay to buy a specific item. This means that advertisers must bid on the terms they want to activate or to display their ads. These terms are known as keywords. Keywords are ideas and topics that define what your content is all about. In terms of SEO (Search Engine Optimisation), they are the words and the phrases that people type into their search engines when looking for content. This is also known as also ‘search queries’.

Need help with your PPC campaign?

A well-managed PPC campaign can immediately generate traffic, which leads to extra conversions. The traffic will be of high quality because the user has entered a term very closely related to what you offer. We aim to attract visitors who have a problem or need, that your company can solve.

Contact our team and see how we can help you.

Related posts:

No related posts.

Filed Under: Features

Primary Sidebar

FOLLOW US ONLINE

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Follow Us On Twitter

Follow @smokingchili

Sign-up to Our Newsletter!

Recent Posts

  • Email Marketing – The Dos and Don’ts
  • Effects Of The Helpful Content Update: Types Of Sites And Examples
  • Google’s Helpful Content Update: Top Ten Tips for Content Creators
  • 5 Pages Every Business Website MUST Have
  • Why is Social Media So Powerful?

Categories

  • Features
  • Industry News

With thanks to:

NB: All the images used on our blog are copyright from www.123rf.com

Footer

GET IN TOUCH:

Smoking Chili Media Ltd
Onega House
112 Main Road
Sidcup
Kent
DA14 6NE

T: 020 3289 5595
E: info@smokingchilimedia.com
W: smokingchilimedia.com

FOLLOW US:

  • Facebook
  • LinkedIn
  • Twitter

ABOUT US:

We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

FREE INITIAL CONSULTATION:

Contact us for a FREE initial consultation on info@smokingchilimedia.com for further information.
Call Us Now   Email Us Now

OUR GOOGLE REVIEWS:

Google Rating
5.0
Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
See All Reviews Write a review
powered by Google

CLIENT FEEDBACK:
What our clients say about us:
View Our Testimonials

KEY LOCATIONS:
SEO Dartford
SEO Bromley
SEO Sevenoaks

  • FREE SEO ANALYSIS
  • Newsletter Sign-Up
  • Get a Quote
  • LET’S TALK! CALL US ON: 020 3289 5595

Copyright © 2023 · Infinity Pro on Genesis Framework · WordPress · Log in

YES! SEND ME THE FREE TECHNICAL SEO CHECKLIST.