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What Causes Google Rankings to Be Highly Volatile? By @hjennyhalasz

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Google Rankings are highly volatile for a multitude of different reasons. Rankings are constantly changing on Google because of the willingness of companies, or sites, to make the necessary changes that they need to get their sites more traffic. Understanding how to generate more traffic is really important to getting more people to visit your site. Being high on the rankings of Google is really important to get people to actually visit your site and stay there to become a customer.

Key Takeaways:

  • Google is one of the world’s largest companies that is constantly pushing the bar higher.
  • If your have a site that is active on the web, you want to make sure it is high on Google’s rankings.
  • Google simply allows for more people to view your site and see what it is that you have to offer.

“Therefore if you find your own site losing ground, you may need to rethink your strategy and consider that maybe there’s more you need to do to be considered the best.”

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