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What We Learned from Our Top-Performing Social Media Posts

July 10, 2017 By Admin

Are you struggling to have a rinse and repeat winning social media formula? Do some social posts fly with retweets, likes and shares whilst others die a stone cold death? If you’re in this boat you might want to look back over your content and look for patterns amongst the content that had high engagement against that which didn’t. 

The following points are all the result of a deep analysis performed by the hootsuite.com social media team. 

Takeaways from High Performing Social Content

1. Short Copy Wins – Generally speaking, summarizing complex text can be difficult, but it is important to be very concise with the content you curate, especially in headlines and titles. In other words, short and sweet wins the race.

2. Be True To The Content You Share – If you know that you have good content, there is nothing wrong with sharing the same post twice. Think about how you can appropriately simplify and/or change the title the second and third time round when reposting.

3. Numbers Rule! – Social content and posts that have numbers in the title perform extremely well. It helps to shorten the title and is easier for the viewer to skim.

4. What’s In It For Me? – For a post to be successful, the audience/viewers will want to know what they will get from taking the time to read the post. Make sure that audience knows from the get go how they will benefit from reading your post. Think the features, benefits, advantages copywriting paradigm.

5. Test New Social Formats – Trying out new ways to format your content is a valuable way to repurpose what you already have, while testing what does and doesn’t work. Can you make a funny animated gif out of a longer video? Could you repurpose a team discussion via Facebook Live? How will you know until you test, analyse and adapt?

6. We Are The Robots…Not – Sorry to go all Wayne’s World on you there, but we are still in the age of the human (just) so be true to yourself and your team. Provide a value to your audience by being human and relatable.

7. Everyone Loves Free Stuff – People love getting free stuff so offering giveaways is an easy way to have your audience engage with you.

Key Takeaways:

  • The most effective and user friendly social media posts are more often than not short.
  • Including how the audience gains from a post will increase its effectiveness.
  • Giveaways are always great to attract attention to a cause and your platform.

“These days, you don’t need a film degree to make an excellent social media video.”

Read more: https://blog.hootsuite.com/lessons-from-top-performing-social-posts/

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Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
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17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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