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Which Content Marketing Strategies Have the Biggest Impact on Keyword Rankings?

May 3, 2017 By Admin

There was a time when online marketers pretty much solely focused on “keywords” and their search engine ranking positions and not much else. Current online marketing strategies employ a host of marketing techniques to try to broaden the source of traffic to sites. These include the likes of social media, email marketing and relationship marketing to name but a few.

AND YET one of the main sources of traffic for most sites remains organic traffic. According to a study recently released from The Bright Edge, 51% of all visitors continue to come from organic search content.

As such, and as well argued in the following post by the always insightful Neil Patel at Quick Sprout, your primary goal continues to be to create quality content that ranks highly on search engine results pages (SERPs). In the article Neil provides insight and easy to understand graphs that make clear what you need to know in order to market successfully online.

Keyword rankings still factor in, and should not be ignored; however, your strategy should be a healthy marriage between organic content and keywords. Even if content marketing is your forte, you can still learn a thing or two from this comprehensive article.

Key Takeaways:

  • Organic traffic remains the number one means of generating traffic for many companies.
  • High quality long form content remains a key driver to high search engine rankings.
  • Fine-tuning your content marketing campaign and finding the right areas to focus on should be a priority.

“If you look at the vast majority of content that ranks on page one of Google SERPs today, it’s rare that you’ll find anything under 1,000 words.”

Read more: https://www.quicksprout.com/2017/03/22/which-content-marketing-strategies-have-the-biggest-impact-on-keyword-rankings/

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Smoking Chili Media
Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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