There was a time when online marketers pretty much solely focused on “keywords” and their search engine ranking positions and not much else. Current online marketing strategies employ a host of marketing techniques to try to broaden the source of traffic to sites. These include the likes of social media, email marketing and relationship marketing to name but a few.
AND YET one of the main sources of traffic for most sites remains organic traffic. According to a study recently released from The Bright Edge, 51% of all visitors continue to come from organic search content.
As such, and as well argued in the following post by the always insightful Neil Patel at Quick Sprout, your primary goal continues to be to create quality content that ranks highly on search engine results pages (SERPs). In the article Neil provides insight and easy to understand graphs that make clear what you need to know in order to market successfully online.
Keyword rankings still factor in, and should not be ignored; however, your strategy should be a healthy marriage between organic content and keywords. Even if content marketing is your forte, you can still learn a thing or two from this comprehensive article.
- Organic traffic remains the number one means of generating traffic for many companies.
- High quality long form content remains a key driver to high search engine rankings.
- Fine-tuning your content marketing campaign and finding the right areas to focus on should be a priority.
“If you look at the vast majority of content that ranks on page one of Google SERPs today, it’s rare that you’ll find anything under 1,000 words.”