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Why Google’s SEO advice is NOT (always) in your best interest

Content marketing planning

When it comes to gathering information and doing searches, Google is definitely THE go to search engine for the web. So, naturally, those wishing to emulate Google’s success will probably take every word of their advice as gospel truth.

Nate Dame, speaker and columnist for Marketo and Search Engine Land, urges a bit of caution though. In the article linked to below he explores reasons why Google’s advice may not always be what it’s cracked up to be, referencing Google’s recent video series on the supposed best practices for hiring an SEO company.

Dame first points to several Google recommended and backed features (like authorship) which were ultimately abandoned by the company and the rest of the tech world. Dame also points out the Google’s information and view on things can often be questionable as Google is first and foremost a for-profit company, not a public service for the common good.

While he doesn’t go so far as to completely disregard Google’s advice (and who would?) Dame gives several tips encouraging all of us to treat it with a pinch of salt and keep it in perspective.

Key Takeaways:

  • Google recently discharged a video itemizing best practices for contracting a SEO organization that has a lot of SEO companies rightly tutting.
  • The guidance in the video is helpful, yet it’s one-sided and deficient — like such a large amount of the data the organization disseminates.
  • Ohye states that substantial suggestions from a SEO must be certified by authority Google articulations.

“Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.”

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