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Why the New Google My Business App Makes for a Pivotal Marketing Moment

Person using a phone

Google is one of the largest companies in the entire world and provides people with a huge platform in which they can do multiple different things. We all know about the email and the Youtube services that Google offers but it now goes deeper than that. There is the “My Business” App from Google that is now changing the way that people do their marketing. Marketing is so important and Google makes it easier for businesses to keep it all organized.

Key Takeaways:

  • There have been suggestions that due to Facebook’s missteps and changing fortunes recently, marketers should leave the network but they have nowhere else to go.
  • The new Google My Business app is a broad move by Google to produce an alternative digital platform for marketers.
  • The app has features for consumers to both follow their favorite businesses and keep up with new information while businesses keep a profile and make themselves easily discoverable.

“”Facebook has really been the leader in solutions for very small businesses over the past eight years,” says HubSpot Principal Marketing Manager Marcus Andrews. “Its Business Pages and ad solutions have really resonated with the early entrepreneur.””

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