Urban Bait are one of the UK’s largest fishing bait companies with plans to move into European markets very soon. We were responsible for the re-design of their e-commerce website. The design of the website had to balance well with the content needed to tick all the boxes for effective SEO and UX. This was achieved through good use of typography and grid structure to work well on mobile devices also. Online sales increased greatly thanks to the simpler navigation and new fully responsive design.
We re-designed all printed marketing materials for use in retail outlets where their product lines were stocked. We also designed all trade show printed collateral; including packaging design for their latest new product the ‘Strawberry Nutcracker’ boilie.
The product launch of this new line, together with the hike in online sales was also attributed to the introduction of our bespoke designed HTML promotional mailshots. The array of strategically planned campaigns all had a weekly mailshot designed, constructed, sent and monitored. Stats showed an average open rate of 53% and average CTR of 26% over a 6 month period.
Summary of Services Provided:
- Website Design
- HTML Email Design & Coding
- Email Management
- Landing Page Design
- Website & Affiliate Banner Design
- Packaging Design
- Leaflet and Brochure Design
- Press Ads
- Short Video Production
